Thursday, 27 December 2012

Mobile web development - Are there ways to enhance usability

Mobile web browsing has become a smashing hit amid mobile-savvy customers. Enterprises are taking measures to build robust mobile sites through successful mobile web development programs. The development team involved in mobile web development program should embrace effective measures to enhance usability amid end users. What are the effective measures that need to be adopted to ensure success of mobile website development programs?

Screen resolution

Initially, while designing for mobile web gets underway, the development team ought to consider screen resolutions in the first place. Several design considerations lure the attention of the team, as that of screen sizes, resolutions as well as the shapes. By gleaning details on specifications pertaining to mobile devices, and by relying on best judgment, the development team can arrive at a common consensus to decide on screen resolution for a specific mobile website development project.

Web pages

Another significant aspect that needs to be considered is the way web pages are likely to be presented. It is deemed ideal to initiate breakup of web pages into that of small portions. Readers are put away by lengthy text sections, which make it hard for readers to pore over the content. Getting rid of lengthy text sections is essential to enhance usability, where web pages can be broken down into small portions making it easy for readers to pore over the content.


More importantly, the mobile web development program should promote simple web design, for simplicity enhances usability. The development team should go all out to develop a simple design, allowing users to get around the site easily and effectively. Another point to be pondered is about the balance that needs to be maintained between that of content and navigation.


Yet another aspect that can impact the usability factor is the placement pertaining to navigation. In essence, the development team ought to gather details about the target audience to know what they would be looking for and how they would want to navigate and glean details from the mobile site. By taking note of different options concerning navigation placements, the development team can embrace the right mode that makes navigation easy for the target audience.

User text

Most importantly, it is better to avoid user texts, as it becomes difficult to include text as a part of mobile versions. The development team can opt for lists or radio buttons, among other options, to enhance usability.

By offering focal attention on several important aspects, the development team can enhance usability through successful mobile web development programs.

Friday, 9 November 2012

Secrets uncovered to make a mark in mobile app development world

Whether it is the gaming app or the productivity app, a firm engaged in mobile app development should devote its focal attention on user preferences to win the confidence of the target audience. Mobile apps that are built on a good concept, that carry a good design and that unveil easy-to-use interface are well equipped to find the users’ nod of approval.

While a development firm is eager to uncover the secrets to make a mark in the mobile app development world, it has to take note of important features that can tip the scale in favor of the company involved in this program.

Mobile first attitude

There’s no denying the fact that development firms that wear mobile first attitude have taken rapid strides to register good growth in their mobile application development programs. With this mobile first attitude, the development company should roll out measures to bring out composite apps that are built from composite architecture.

User perspective into design

Needless to say, an app development company goes all out to build robust apps only to lure the attention of the target audience. In such a scenario, a development firm should ensure that users become a significant component of the design phase, where users’ needs and preferences come into play during the design process.

User base

The development firm that offers its focal attention on building groundbreaking apps should also devote its focus on improving its customer base. Establishments that have built a solid customer base have made easy inroads into the hearts and minds of customers, where a development firm ought to take steps to strengthen its user base in the first place. By developing a community, the firm stands a better chance to reap rewards out of the applications that it builds time and time again.


To rise above the din and bustle of the mobile application development world, the development firm ought to come up with the right strategy to promote the developed apps. While the firm takes efforts to cater to a wider audience base, it is deemed better to allow free usage of developed apps. The development company has to adopt the right strategy to hook the attention of target audience, which really pays off in the longer run.

Feedback loop

The app development process can consume extended periods, pushing developers to create the customer feedback loop as early as possible. This is done to ensure that the development team is traveling the right path to introduce apps that meet the exacting needs of the target audience and to make necessary changes during the development program.

Learning the secrets to make a big hit out of the mobile app development programs is the first best step to make a mark in this niche.

Tuesday, 6 November 2012

Mobile app development and the entry into app store

The ardent developer involved in mobile app development programs is pelted with innumerable queries that deserve right answers. While the developer is always looking for the spark of an idea to make a dashing entry into the app store, he has to weigh his options before making attempts to introduce applications. Mobile application development has a lot in store, where an enthusiastic developer ought to channel his energy and time in the right way to make the most of this program.

The striking options that are hard to resist and that hold the developer’s attention include HTML5, cross-platform solution and native apps. Build promising mobile app development programs by nailing down the right technology.


HTML is the most sought option in the present scenario, and getting started with integrated development environment has never been so easy. With HTML5, the developer is on his way to unveil an Android, iOS or a Windows Phone project, make use of a webkit window and come up trumps with robust apps. With this option, the developer can churn out apps that function on all browser operating systems and bring out apps that capture enough eyeballs.

But, there are negative elements that cloud mobile application development programs built on HTML5. This is not the most glorifying option when it comes to providing access to most of the modern device features that attract customers’ attention. Another problem that has to be surmounted is the feel and look where this option fails to offer native experience in animation. For someone who plans to build a simple app, HTML5 seems to provide the right path to build such applications.

Cross-platform solution

Aspiring more to bring out eyeball-capturing apps, the developer is presented with a better option that promises good results. The developer can turn his attention to cross-platform compiled frameworks, which unveils a young field that has not been explored by many. With the right choice concerning frameworks, the enthusiast is up and about to gain entry into app stores.

On the downside, such platforms tend to support a couple of devices and are not well-equipped to offer complete support to many devices. But, developers trying to get to grips with the niche can gain ample experience by building apps through cross-platform solution.

Native apps

The developer is also presented with uncut native development option that bridges the gap between developer’s imaginations and different devices’ capabilities. By going in for this option, the developer can bring out apps that work on one platform. For providing support to another platform, the developer is pushed to start right from the scratch when this option is put to use to build apps. Native development option sets up a springboard for developers aiming to build apps with data processing needs or high-performance graphics.

By selecting the right option, developers can introduce robust apps out of mobile app development programs and gain entry into app stores.

Tuesday, 30 October 2012

Will mobile website prop up your marketing efforts?

In this competitive marketplace, establishments explore avenues to find a way to outwit competition. More importantly, organizations are always on the lookout to find a solid platform to extend their reach and bring more customers under their fold. Mobile websites arising out of successful mobile website development programs are held as able allies to prop up marketing efforts and gain customer attention in the process. Will mobile sites built out of mobile website development programs provide thrust to your marketing campaigns?

Instant availability

While an establishment is all set to roll out marketing programs, it has to pick and choose channels that allow the company to get closer to the target audience. In this scenario where a company is gearing up to introduce marketing programs, a mobile website provides the much sought platform to launch such campaigns and lure customers’ attention. Most importantly, this site can get accessed instantly through browsers across varied devices including Android, Blackberry and iPhone.

Compatible across devices

By building a robust mobile site, an establishment is taking hold of a channel to widen its reach. In essence, the mobile site is compatible with different devices and works across the different device platforms, allowing the company to romp in more customers in the process. This extended reach afforded by the mobile site works in favor of the company that wants to roll out robust marketing campaigns.

Easy upgrades

One of the significant features of this site is the dynamic nature of the site, which paves way for easy update of content. With this flexibility afforded by the site, an establishment can upgrade easily or other promotional materials and increase the chances to attract customers’ attention.

Easily found

An establishment that wants to make the most of its online presence and extract benefits out of marketing campaigns can achieve desired results through the mobile site. With the sites recognized by industry-specific directories and other sources, finding such sites becomes easy for the visitors. This is a significant feature that enhances the value of mobile sites, and that allows establishments to gain good mileage out of marketing campaigns.

Easily shared

There are other significant elements that enhance the power of mobile sites, where such sites can be shared easily between users. By using the mobile site’s URL, a user can share this site through a simple link and through other social platforms, with other users. The site sets up a solid platform for an establishment to reach customers and gain their attention in the bargain.

Mobile sites resulting from mobile website development programs are built to provide an extended reach, allowing an organization to reap rewards out of marketing programs.

Thursday, 18 October 2012

Is mobile app development slated for further growth?

More than anything, mobile apps are now looked upon as a robust tool that can make a big difference to a business. This business-differentiation tool is put to diligent use to strengthen brand value, improve customer engagement and offer better customer service. As companies have realized the great potentials of mobile applications, enhancing performance through mobile apps has become a top priority for companies that want to bring more customers under their fold.

In their quest to build and extract mileage out of such apps, establishments turn their attention towards sources that roll out mobile app development programs and that introduce robust apps time and time again. In the recent past, there has been a steady rise in the demand for apps, where development companies have capitalized on this demand and introduced result-driven apps. With more improvements on the horizon, mobile app development is slated for further growth, as three important elements are set to trigger the growth of this program.

Adoption in early phases

Though mobile apps have made deep inroads and attracted the attention of organizations, utilizing mobile application platform to improve customer engagement hasn’t reached a saturated level. As companies have realized the significance of mobile apps and their potential to enhance customer engagement, there is demand for such applications. As the adoption is in its early phases, there’s great potential for companies to roll out development programs, introduce apps and attract the attention of organizations that want to enhance customer engagement.

Mobile budget priorities

With mobile apps promising a lot and delivering on all fronts, companies are keen to build robust apps to drive customer engagement and enhance brand appeal in the process. Most importantly, establishments that have just started allocating mobile budgets for multiplatform development are planning to increase their budgets to gain mileage out of such development. When mobile budgets of companies go up, there is a wealth of possibilities for mobile application development companies to introduce robust apps and cater to the growing demands of such companies.

Mobile first mindset

There are several reasons that have ignited the popularity of mobile apps, where organizations’ plan to tap into the potentials of mobile devices has fueled the popularity of such applications. As organizations look for ways and means to lure customer attention and enhance customer engagement, mobile apps set up an ideal platform for such companies to get closer to the target audience. In such a scenario, companies have turned their complete attention towards mobile apps, and the mobile first mindset adopted by organizations promises more opportunities for app development companies.

Mobile application development is slated for further growth, with three important elements igniting the growth of this development program.

Resource: mobile website development

Tuesday, 9 October 2012

Mobile web development – Some common problems

The significance of mobile sites is not lost upon organizations that want to get closer to the target audience. In a battle of products, promotions and strategies, companies tend to make use of mobile sites to spring a surprise on the target audience. With the increasing popularity of such sites, aspiring developers are called into action to bring out novel sites through effective mobile web development programs.

But there’s more to it than meets the eye and the development team romped in to provide the ideal solution has to overcome stiff challenges to build ideal mobile sites. While an enthusiastic developer is keen to build robust sites, there are some common problems that dot this niche and that make it difficult for the developer to create robust sites that work effectively on all platforms. What are the common problems that pervade this niche?

Failure to wear ‘all-platform’ outlook

Though the talk of developing mobile web site that functions on all devices pervades the mobile website development world, building mobile sites to reach out to all platforms is still not prevalent amid the developer community. By providing focal attention on the most popular platforms, developers fail to understand the significance of other devices and the need to build sites that prove to be a perfect fit for all platforms.

Influenced by marketing buzz

More often than not, development companies fall a prey to the marketing buzz that trumpets the significance of a couple of popular platforms. The dearth of reliable data that can guide a company to make result-driven decisions is yet another reason that results in development programs that target the most popular platforms. Teams involved in mobile website development programs should come out of this jinx, and develop sites that work well across several platforms.

Lack of mobile devices

Needless to say, enthusiastic developers launch into aggressive testing related to mobile devices to develop mobile sites that capture the attention of target audience. But, an average developer finds it hard to lay his hands on a variety of devices and delve deep into the mobile browser market. In finding it hard to go on an investment drive to know more about mobile devices, developers tend to dig into the popular platforms and build sites to cater to these popular platforms.

Before venturing to develop robust mobile sites, an aspiring developer ought to take note of some of the common problems that pervade this niche to roll out suitable measures and conquer such problems in a productive manner.

Friday, 5 October 2012

Android app development – Confusing Queries that Deserve Attention

Android has emerged as a popular operating system for tablets and smartphones. In the recent past, Android app development has picked up steam, and the very many Android apps that have been churned out during this period speak volumes about the popularity of this platform. Above all, Android has that magnetic power to lure that attention of aspiring developers who set out on a long journey to develop robust applications.

There are several strong points of this platform that work in favor of the enthusiastic developer. By taking note of the unique features of Android, developers can bring out apps that become the talk of the town. In the same breath, there are some confusing queries concerning Android application development that deserve proper answers. It is deemed ideal to find answers to these queries before setting out to gain good mileage out of this platform. Here are some perplexing queries that deserve your undivided attention.

What mix?

Android platform has earned an enviable reputation amid developers owing to its ability to bring out updates at regular intervals. In such a scenario, the developer involved in the Android app development program can make use of the opportunity to develop applications that suit different target versions belonging to this platform. Moreover, there is also the possibility of using third party APIs among other options, and an enthusiastic developer should identify the right mix before taking a plunge.

What devices?

Another critical component of the development program is the type of devices for which the Android app gets developed. As there is every possibility for new Android devices to hit the market, and as end users tend to opt for tablets as well as cell phones, this is a query that begs a proper answer. The type of device for which the app gets built ought to be decided even before the development program gets initiated.

What distribution channels?

Though an aspiring developer can extract the potentials of Google Android Market application to market the developed app in a diligent manner, there are other distribution channels that need to be considered to extend the reach of the developed application. The right mix pertaining to distribution channels deserves proper answer before a developer gets started with this development program.

What business model?

Most importantly, the business plan on which the app gets built produces a great impact on the reach pertaining to the application. In essence, the query regarding the business model has to be answered well before steps are being taken to develop a robust Android app.

Prior to getting initiated with the Android app development program, an enthusiastic developer should provide answers to confusing queries to get started in the right way.